- #Longenecker moore petty small business management pdf professional
- #Longenecker moore petty small business management pdf series
#Longenecker moore petty small business management pdf series
Over the past six years, Joanne has been engaged in a series of research projects and consultancies for national and state scientific research agencies including the Commonwealth Scientific and Industrial Research Organisation, the Department of Agriculture and Food. Joanne holds a PhD in management, a Master of Commerce in Management with distinction from Curtin University of Technology, and an MBA from the University of Western Australia. Your Lecturer – Dr Joanne Sneddon Dr Sneddon is an Assistant Professor at the UWA Business School in Entrepreneurship and Innovation and Small Business Management. Students will research special topics, test the validity of textbook material against experience and present their findings to the class.ĪPEC (2002) Profile of SMEs and SME Issues in APEC 1990-2000, Singapore, APEC Secretariat, World Scientific Publishing. We shall also invite a number of owner-managers and other speakers on small business management to class to hear their views. Students will interview owner-managers of small businesses and report their findings. In addition to lectures on theory and case study discussions, the course has a strong practical orientation with relevance to present day real life situations. We shall focus on how these topics are applied to small business management. We will assume that MBA students already have a background in finance, accounting, marketing, leadership and related skills associated with running a business. Like some other MBA units, Small Business Management integrates the various disciplines of business and management. In Small Business Management, the start-up phase is confined to small businesses and we then move on to various issues of relevance to successfully managing the small business. Rupert Murdoch, Richard Branson, or Bill Gates).
#Longenecker moore petty small business management pdf professional
The world of the average small business owner-manager is quite different from that of the professional manager within the large organization, or even the successful entrepreneur (e.g. Such individuals must deal with all the functional tasks of business management (such as accounting, planning, marketing, human resources, production, information technology), frequently without much assistance and with limited training. Owners-managers, as the name suggests, are both owners – and therefore responsible for all risks associated with their business ventures – and managers. The reality of business management within the small firm is substantially different from that found in the majority of large organizations. In the APEC region there are an estimated 50 million small firms of which 75% employ fewer than 5 people with the average employing around 6 to 7 people. For example, among the 21 countries that comprise the Asia-Pacific Economic Cooperation (APEC) group of nations, small firms make up over 98% of all businesses, provide 60% of all private sector jobs and generate around 30% of direct exports.1 The majority of such firms are very small (micro-enterprises) with less than five employees, usually just a single owner-manager. Small firms (those with less than 200 employees) comprise the majority of all businesses in the economies of most countries. UNIT DESCRIPTION Introduction Welcome to Small Business Management, if you have chosen to undertake this unit you have signed up to take a very different look at business management from what might have been taught to you in other units. © The University of Western Australia 2011 For the purposes of this fair dealing exception, students should be aware that the rule allowing copying, for fair dealing purposes, of 10% of the work, or one chapter/article, applies to the original work from which the excerpt in this course material was taken, and not to the course material itself. Copying of this material by students, except for fair dealing purposes under the Copyright Act, is prohibited. Business School * This Unit Outline should be read in conjunction with the Business School Unit Outline Supplement available on the Current Students web site Īll material reproduced herein has been copied in accordance with and pursuant to a statutory licence administered by Copyright Agency Limited (CAL), granted to the University of Western Australia pursuant to Part VB of the Copyright Act 1968 (Cth).